Our Team

What makes Bluebird Strategy unique is our approach.
Contact us to explore how we can create a memorable brand and event experience for you today.

Heather Odendaal

​President & CEO

Heather has worked in Event Marketing and Production for over 15 years and her background includes working with major conferences and music, film and sport festivals including Crankworx Mountain Bike Festival and the Whistler Film Festival.

Heather has been a finalist for Rising Star of the Year Award from the Whistler Chamber of Commerce in both 2015 & 2016. In 2016, Heather was the recipient of the Notable Award for Western Canada in the category of Event Planning.

In 2015, Heather founded the WNORTH Conference, the first of its kind, destination conference for women in business who are on a leadership track. The conference brings together a global community of women who are the next generation of senior leaders. Heather has been recognized for her work with WNORTH Conference in the Globe and Mail, Chatelaine Magazine, Vancity Buzz and on the She Built That podcast series.

Michael Odendaal

Business Strategy & Ideator

Mike’s role at Bluebird is to ensure that there is a strategic alignment between Bluebird’s clients, their individual goals and Bluebird’s ability to help deliver on these objectives. Mike brings over 15 years of experience in project management, process improvement and strategic partnership development with a keen eye for creative marketing. His focus on relationship building and open communication ensures that clients’ goals are clearly identified and achieved.

Iva Kubickova

Manager, Marketing & Communications

Iva is a content marketing & brand specialist and has joined us from the financial technology sector. As a passionate storyteller and community manager, she has advocated for minorities, female entrepreneurs, and migrant communities from all over the world. Iva has lived in five countries in total and, above all, enjoys creating opportunities for meaningful connections. agencies, as well as for the film and tourism industry.

Carlee Cindric

Event Director

Carlee’s Whistler adventure began 17 years ago as a Staff and Recognition Event Coordinator at Whistler Blackcomb. From there she dove into event management and production working for W1, Inspired Group Events, Whistler Film Festival Society, Whistler Arts Council, LifeSport, Alpine Canada Alpin and VANOC. With these companies she played integral roles in some of the largest, most prolific events including the World Ski and Snowboard Festival, Whistler Film Festival, TELUS presents Whistler World Cup (Alpine Skiing) and the 2010 Winter Olympic & Paralympic Games, to name a few. She’s also spent several years in the marketing and communications world with Tourism Whistler and Origin Design & Communications lining her pockets with new tools and experiences. In 2014, she branched out and started her own successful wedding and event production company – Pocketful Productions. Carlee keeps busy with wedding planning, organizing various sporting events including the Whistler Half Marathon, and connects with her community by volunteering.

Achol Bab

Programming & Events Specialist

For a full List of our WNORTH Conference Event Staff and Board of Advisors, please visit us here.