Our Team

What makes Bluebird Strategy unique is our approach.
Contact us to explore how we can create a memorable brand and event experience for you today.

Heather Odendaal

​President & CEO

Heather has worked in Event Marketing and Production for over 15 years and her background includes working with major conferences and music, film and sport festivals including Crankworx Mountain Bike Festival and the Whistler Film Festival.

Heather has been a finalist for Rising Star of the Year Award from the Whistler Chamber of Commerce in both 2015 & 2016. In 2016, Heather was the recipient of the Notable Award for Western Canada in the category of Event Planning.

In 2015, Heather founded the WNORTH Conference, the first of its kind, destination conference for women in business who are on a leadership track. The conference brings together a global community of women who are the next generation of senior leaders. Heather has been recognized for her work with WNORTH Conference in the Globe and Mail, Chatelaine Magazine, Vancity Buzz and on the She Built That podcast series.

Hayley Ostridge

Event Manager

Hayley is an east coast original, born and raise to a large extended family. She moved to Whistler in 2007, where she quickly fell in love with the small mountain town with world class views and big city energy. Hayley has over 13 years of experience in fast-paced restaurants and hospitality venues. Hayley has an extensive resume of succesful events under her belt at Bluebird Strategy. She is known for her attention to detail and thrives off of the creative process in helping clients navigate the story they want to tell and the legacy they want to leave with each project.

Michael Odendaal

Business Strategy & Ideator

Mike’s role at Bluebird is to ensure that there is a strategic alignment between Bluebird’s clients, their individual goals and Bluebird’s ability to help deliver on these objectives. Mike brings over 15 years of experience in project management, process improvement and strategic partnership development with a keen eye for creative marketing. His focus on relationship building and open communication ensures that clients’ goals are clearly identified and achieved.

Filiz Yildirim

Programming & Events Specialist

Filiz’s passion for creating and planning events focused on rich content and meaningful experiences led her to Bluebird Strategy, where she joined our team in the role of programming and events specialist. Over the past eight years, Filiz managed and successfully delivered many large-scale events throughout Canada and Germany for international advertising and sport marketing agencies, as well as for the film and tourism industry. 

Iva Kubickova

Communications Specialist

Iva is a content marketing & brand specialist and has joined us from the financial technology sector. As a passionate storyteller and community manager, she has advocated for minorities, female entrepreneurs, and migrant communities from all over the world. Iva has lived in five countries in total and, above all, enjoys creating opportunities for meaningful connections. agencies, as well as for the film and tourism industry.

Alexis Kelly

Marketing Coordinator

Alexis believes that passion is what fuels great ideas. With over 10 years working in customer experience and relationship management she understand what it takes to make our clients happy. Her experience in events includes the Toronto International Film Festival as well as IMG World MasterCard Fashion Week. She is passionate about beautiful things and sharing the mountains with guests from around the world. Alexis is experienced in many areas some of which include building and maintaining customer relationships, driving sales, marketing, and planning events. When she is not working, you can find Alexis enjoying time outdoors in nature, walking, hiking and camping amongst the mountains.
For a full List of our WNORTH Conference Event Staff and Board of Advisors, please visit us here.