Management Company

Our Story

In the midst of Whistler realizing its long-time dream of hosting the Olympics, 2010 see the inception of Bluebird Strategy. In a town where pioneers and visitors turned locals form the majority of the population, dreams are tangibles and palpable in the Sea to Sky corridor. Everything seems possible. With the desire to share the awe-inspiring feelings of bluebird days spent in the mountains, Bluebird Strategy calls on its experienced and deeply rooted local team and connections to recreate the feeling of all the elements aligning for your in-person, hybrid or virtual experiences to be as glorious as champagne powder, as flawlessly executed then a perfect blue sky sun shining day in your favourite destination.

Bluebird Strategy is Whistler’s most trusted event planning and destination management company. We create impactful events, unforgettable meetings and innovative brand experiences. Our team provides full-service support for destination conferences, events and retreats in the scenic mountain town of Whistler, British Columbia, Canada as well as other resort destination across Canada including Tofino, the Okanagan and the Sunshine Coast. Our clients include globally recognized financial institutions, sports brands, CPG companies, tourism/leisure groups and associations. Bluebird Strategy supports events, activations, online experiences and virtual conferences with a full-service support team providing venue logistics and coordination, event production, program management, registration/CRM management, digital studio and video production. 


Event Production

In person | hybrid | virtual

Well versed in planning and designing unique events and retreats over the past 12 years. Bluebird excels in making connections, bringing people together and creating unforgettable experiences.



ProgramMING | Conferences | TRAVEL

Deeply passionate about our region, we are well positioned to offer the right support when it comes to everything Whistler. We are the only Whistler-based DMC with local staff and a roster of local vendors to choose from.


Leadership & Activation

WNORTH | Brand Launches | Experiential Marketing

Our team’s talent evolving in a town filled with inspiring local and internation brands has brought us multiple great on and off mountain opportunities to showcase our creativity and connect experiences with fabulous products or services. At our core, we believe that event experiences are a brans’s best opportunity to gain loyal customers for life. Seeing the potential, founder Heather Odendaal directed Blubird Strategy into creating and producing, a now signature event, WNORTH an essential leadership conference for today’s women who are the next generation of influential entrepreneurs, senior executives and C-Suite leaders.

The Team

It is truly our people that makes all the difference in the quality of our services and execution. Our approach is a local team composed of beyond belief caring and kind-hearted people who genuinely put together experiences they want to share and be part of.  As a Whistler-based business, we are active members of the Whistler Chamber of Commerce and source quality local vendors wherever possible. 

Supporting the local community is of the highest importance to us. 


Heather Odendaal


Heather is an award-winning Canadian events producer and brand builder whose over 18  years of experience led her to launch the largest event planning and experiential marketing company in Whistler, Bluebird Strategy.

Heather has worked on some of the world’s largest and most prominent events including the Whistler Film Festival, Crankworx Mountain Bike Festival, and the Vancouver 2010 Winter Olympics and clients such as Coca-Cola and Smartwool Nestle, and Icebreaker.

When the pandemic hit in 2020, Heather and her team were in a unique position of having already produced over 60+ Virtual Events in the lead up to 2020. Bluebird Strategy is a full-service Virtual, Hybrid, and In-Person events team that supports clients with a full spectrum of event production and marketing. 

Having strong connections with the local government, community, venues, and vendors allowed Heather and her team to advise their high-profile clients on the best course of action and make any necessary adjustments throughout the pandemic.

Bluebird Strategy is also regularly recognized by the Whistler Excellence Awards for its innovative events and business approaches and was awarded the title of Innovative Business of the Year in 2021.  Odendaal was included in BizBash’s 2021 and 2020 roundup of Canada’s Most Influential Event Pros, and her event work is consistently featured in a variety of top-tier publications, appears on leading podcasts and sits on the Forbes Business Council.


Michael Odendaal


Mike’s role at Bluebird is to ensure that there is a strategic alignment between Bluebird’s clients, their individual goals and Bluebird’s ability to help deliver on these objectives. Mike brings over 15 years of experience in project management, process improvement and strategic partnership development with a keen eye for creative marketing. His focus on relationship building and open communication ensures that clients’ goals are clearly identified and achieved.

Iva Kubickova


Iva is a content marketing & brand specialist and has joined us from the financial technology sector. As a passionate storyteller and community manager, she has advocated for minorities, female entrepreneurs, and migrant communities from all over the world. Iva has lived in five countries in total and, above all, enjoys creating opportunities for meaningful connections. agencies, as well as for the film and tourism industry.


Carlee Cindric


Carlee’s Whistler adventure began 17 years ago as a Staff and Recognition Event Coordinator at Whistler Blackcomb. From there she dove into event management and production working for W1, Inspired Group Events, Whistler Film Festival Society, Whistler Arts Council, LifeSport, Alpine Canada Alpin and VANOC. With these companies she played integral roles in some of the largest, most prolific events including the World Ski and Snowboard Festival, Whistler Film Festival, TELUS presents Whistler World Cup (Alpine Skiing) and the 2010 Winter Olympic & Paralympic Games, to name a few.

She’s also spent several years in the marketing and communications world with Tourism Whistler and Origin Design & Communications lining her pockets with new tools and experiences.

In 2014, she branched out and started her own successful wedding and event production company – Pocketful Productions.

Carlee keeps busy with wedding planning, organizing various sporting events including the Whistler Half Marathon, and connects with her community by volunteering.

What People Say About Us

Client Testimonials


Contact us Today

We are glad you are here. Tell us about your upcoming event or program, vision or your future visit to Whistler.
We are here to make it incredible!

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Phone number?

available from 10:00 – 19:00

Address Whistler, British Columbia


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