Polaroid’s Action Camera made its debut in Whistler at the 3rd annual Whistler Longboard Festival which took place July 5-7. As a sponsor of the Big Air Competition, Freestyle Showcase and the World Cup Downhill Race, Polaroid Action amped up the festival with prize giveaways and no shortage of entertainment.
The Polaroid Big Air heated up Olympic Plaza on Friday afternoon showcasing top riders from around the world throwing tricks off a custom-built kicker into a giant Acro Bag. Polaroid was on site with t-shirt and camera giveaways getting the crowd pumped up and kicking off the festival in true action-sports fashion.
On Saturday the Polaroid Freestyle Showcase went down in the center of Whistler Village and featured skate legend Kevin Harris along with Canada’s top freestyle skateboarders Ryan Brynelson and Andy Anderson.
Pulling double duty, Polaroid also played host to their team of riders up at the World Cup Downhill venue that same day. Along with offering a cool place to sit down and chill out, they also gave away a generous supply of cameras to fans and supporters at the race. On point with the needs of athletes and filmmakers alike, their sponsorship at this year’s festival was the perfect match, giving them inordinate exposure, branding opportunities and recognition for the Polaroid Action Cam.
For more information about the new products from Polaroid Action, check them out at: polaroidaction.com/
2013 will mark the third year of The Whistler Longboard Festival in Whistler. This year's festival is comprised of four main events: Downhill Freeride and Race at The Whistler Sliding Centre at the base of Blackcomb Mountain, the Skate Showcase in the heart of Whistler Village Stroll, a local Skate Competition and the Skate + Shoot Longboard Biathlon at the Whistler Olympic Park. The Festival will take place over four days from Thursday, July 4th through Sunday, July 7th, 2013.
It was recently announced by the International Downhill Federation that Whistler's downhill competition has been added to the World Cup Circuit. Its exciting news for Whistler, adding another World Class event to its roster. This year's event will feature live streaming, improved access to the downhill course, advanced timing systems and of course a beer garden to sit back and watch the action with a cold brewsky from the Whistler Brewing Company.
Check out the schedule:
For more information, check out www.whistlerlongboard.com
Interested in Sponsorship training? Bluebird Strategy is pleased to share some exciting details of a Sponsorship Seminar that is coming ot the Vancouver area. The event is a full day workshope on Wednesday, June 22nd entitled
"Inventory Development and Valuation - What Do You Have To Sell To Sponsors + What Is It Really Worth?"
The workshop is presented by The Partnership Group Sponsorship Specialists, Tourism Vancouver and Langara College and will take place at Langara.
The day will focus on assisting you to determine what you may have within your organization to actually sell that is worth real value to a sponsor or prospect. It will look beyond the traditional "hanging of a banner" or "logo inclusion" inventory benefits into what companies are seeking from you in a sponsorship package of assets and benefits. It will provide you with the tools, systems and real life experience and scenarios to seek out within your organization new and unique items that you may have to sell and "build an inventory of benefits" that sponsors want to buy.
The day will then continue by teaching you to actually determine and place "real market value" for each and every one of your inventory benefits and assets, be they tangible or intangible. This part of the day will utilize industry accepted standards and formulas for calculating value to ensure you walk away with the necessary tools to value your own property assets.
This full day session will be a hands-on interactive workshop that will engage delegates both during lecture and in break-out groups to build and value inventory. This is a must attend workshop for any organization seeking to generate more revenue.
Friends of Bluebird Strategy can take advantage of a preferrable registration rate of $275! (Regular Rate is $450) To take advantage of this rate, please use the promo code "bluebird" when registering at: http://www.partnershipgroup.ca/pg/register.php
For more information on this workshop please visit: http://www.partnershipgroup.ca/pg/venues.php
As the sponsorship lead for this year’s inaugural Eco Fashion Week presented by AVEDA, I have been tasked with the challenge of building a sustainable sponsorship strategy with a sales focus exclusively on organizations that are committed to improving their environmentally efficiency. Through this process, I have recognized some key strategies to share with you about sustainability, sponsorship and event execution. First priority is to ensure the sponsors you are approaching have a sustainability mission or are working towards one – often found on the partners websites. Sponsorship is a much a partnership, and if your two organizations don't share like minded goals, there is no point pursuing the relationship:
AVEDA: When it comes to environmentally responsible make up, hair and body products, AVEDA has been paving the way since 1978. AVEDA`s best practices include pure flower and plant ingredients in their products, responsible packaging that rewards consumers to recycle, campaign to end animal testing in the industry and an impressive environmental sustainability policy. For more information: http://www.aveda.com/aboutaveda/esp.tmpl
SIGG: Metro Vancouver’s tap water is arguably some of the best drinking water in the world, and it costs you only about $0.0008 per litre. A single-use one litre bottle of water can cost you as much as $1.75 a litre and will take hundreds of years to decompose. EFW has partnered with SIGG Bottles to provide its guests with free water at the event...don`t forget your Sigg Bottle! For more information: http://www.sigg.com/siggnificance/simply-eco-logical/
Painted Turtle Wine: Painted Turtle comes in a 100% Recyclable Wine bottle as well as a portion from the proceeds from every bottle is donated to the Habitat Conservation Trust Fund. For more information: http://www.paintedturtlewine.com/greenInitiatives/index.html
Schramm Vodka: Using locally grown Pemberton potatoes, Pemberton Distillery produces small batches of organic single malt whisky using organic malted barley from the Okanagan Valley and pure Coast Mountain water. For more information: http://pembertondistillery.ca/
For a list of all sponsors and supporters of the inaugural Eco Fashion Week, check out www.ecofashion-week.com/partners
For more information about Sponsorship and Eco Fashion Week, contact Bluebird Strategy
Bluebird Strategy and Eco Fashion Week Vancouver are proud to announce Aveda has signed on to be the presenting sponsor of the inaugural Eco Fashion Week taking place in Vancouver, September 28-30th, 2010.
“In the inaugural year of Eco Fashion Week, it is extremely important that we position ourselves with organizations and brands that share the same culture and values as our own” says Myriam Laroche, President of Eco Fashion Week, “AVEDA is without a doubt one of the most ethical, sustainable and respected brands in the fashion and beauty community.”
For more information regarding sponsorship opportunities at Eco Fashion Week, please contact Bluebird Strategy.
Eco Fashion Week will take place September 28-30th, 2010 in Vancouver, B.C. www.ecofashion-week.com
Aveda is distributed by Collega International in Canada www.aveda.com
Bluebird Strategy is the exclusive sponsorship sales agency for Eco Fashion Week. www.bluebird-strategy.com
You didn’t think the party would stop in Whistler after March, did you? This past weekend, the 15th Annual TELUS World Ski and Snowboard Festival kicked off in Whistler Village. 10 days of media showcases, outdoor concerts, film premieres, free samples, ski bunnies, neon and of course, legendary parties that you may not remember or not soon forget.
The coolest part about this festival is that is probably one of the most artistic action sports festivals out there. In the middle of Village Square, Jordan Soak spray paints the hood of a Chevy Camaro, with the sweet sounds of indie band City of Glass in the background. Later on, I found myself in the depths of Maxx Fish on a wonderfully sunny early evening to witness in the first Pecha Kucha night in Whistler. I know, what the? Meaning “chit chat” in Japanese, the event originated in Tokyo as a way for young designers and artists to network and share their work with each other. The format is set up so that each presenter shows 20 photos and has 20 seconds to share thoughts and dialogue about each. Considering there was a Periodontist, a Zoologist and a former Sex Experimentalist, it was definitely entertaining to say the least.
And it wouldn’t be a true Whistler event if there wasn’t a teaser for the next season’s extreme sport, enter Anthill Films (formerly the Collective). I was invited to attend the premiere of their new film “Follow Me”. Amazing cinematography and some of the most talented (and good looking) mountain bikers in the biz, all in a recipe for a great flick!
If you didn’t get up to Whistler this past weekend, don’t worry, there are 6 days left of the Festival including the not to be missed the Olympus Pro Photographer Showdown (sorry folks its already sold out), the street wise Fashion Show and you can check out the local Whistler celebrity’s in the Chairlift Revue on Sunday night.
As a self proclaimed sponsorship geek, there is an event that I look forward to every year - the Canadian Sponsorship Forum – and this weekend it is coming to my town, Whistler. The Forum is gathering of top professionals from the sponsorship community in Canada. In years past, the event has taken place in Toronto, Quebec City, Calgary, Halifax and Vancouver, so to host this event in our little mountain town is truly exciting.
The theme of this year’s conference is “Building Sponsorship Equity” and appropriately it is being held in partnership with the Canadian Paralympic Committee during the 2010 Paralympics. Representatives from some of Canada’s top brands including Rogers, Coca Cola, Panasonic and Kraft will come together with some of Canada’s premiere properties including Vancouver 2010 Olympic Committee, Vancouver Whitecaps and Whistler Blackcomb, to discuss topics on Canada’s changing sponsorship-scape.
Of particular interest, Saturday morning will feature a discussion of “Translating Equity into Sales” with a panel of Canadian Paralympic Committee sponsors including Veronica Piacek of Pfizer Canada and Scott McCloy of Worksafe BC. A unique feature of the Canadian Sponsorship Forum is that every Forum is centered on a major event and features a panel discussion of sponsors involved. I last attended the Forum during the Toronto International Film Festival in 2007 and the sponsor panel was facinating, connecting sponsorship activations with the people who brought them to life.
The forum organizers, TrojanOne, have put together an attractive agenda with some truly unique networking opportunities including a gathering at the sold out Paralympic Closing Ceremonies taking place at the Whistler Medals Plaza on Sunday, March 21st. I’ve been instructed that the dress code is “cheer gear”, how very Whistler!
For more information: www.CanadianSponsorshipForum.com
Forum will be taking place at the Westin Resort & Spa, Whistler: www.westinwhistler.com
Sponsorship News from the West Coast.